This image is a vibrant and playful advertisement featuring a cartoon moose and promotional text. Here's a detailed description: **Appearance, Position, and Actions of Main Objects and People:** * **Cartoon Moose:** The central figure is a cheerful, anthropomorphic moose with large, expressive eyes, a wide smile, and prominent antlers. It's wearing a yellow baseball cap emblazoned with the "Northwest Outlet" logo and a bright red bandana tied around its neck. The moose is standing on all fours, with its body angled slightly to the left, as if walking or posing. Its stance is dynamic and engaging, with one front leg slightly raised. The fur is a warm, rich brown, and the details like its nose, ears, and hooves are clearly defined. * **Text Elements:** * "MEET CAL" is written in large, bold, orange letters across the top left of the image. * "YOUR ADVENTURE PAL" is written below "MEET CAL" in equally large, bold orange letters. * The "Northwest Outlet" logo, a circular emblem with a stylized moose and mountains, is positioned between "CAL" and "YOUR". * A green banner with a pointed arrow shape extends from the bottom right towards the center. Inside this banner, in bright yellow text, are the words "MOOSE ON THE LOOSE". Below this, in white text, is the date range: "MAY 11TH TO AUGUST 30TH". * To the right of the moose and the green banner, a large, curved orange shape acts as a backdrop for a numbered list: "1. POST", "2. TAG", and "3. WIN!". These are written in bold white letters. **Scene Environment, Background, Lighting, and Colors:** * **Background:** The primary background is a clean white, which makes the colorful elements pop. In the lower portion of the image, there's a stylized depiction of dark green pine trees, creating a sense of being in a forest or wilderness setting. * **Lighting:** The lighting appears to be bright and even, typical of graphic design for advertisements. There are no strong shadows, and the colors are saturated, giving the image a cheerful and energetic feel. * **Colors:** The color palette is bold and contrasting. Dominant colors include: * **Orange:** Used for the main text "MEET CAL", "YOUR ADVENTURE PAL", and the large circular element on the right. This color conveys excitement and warmth. * **Green:** Used for the text "CAL" and "PAL" in "MEET CAL YOUR ADVENTURE PAL", the pine trees in the background, and the banner. This color evokes nature and freshness. * **Yellow:** Used for the moose's cap and the text "MOOSE ON THE LOOSE". This adds a bright, attention-grabbing element. * **Red:** Used for the moose's bandana, providing a vibrant accent. * **White:** Used for the numbered list and the date range, offering clear readability against the colored backgrounds. **Composition and Perspective:** * **Composition:** The composition is dynamic and well-balanced. The moose is positioned on the left, drawing the viewer's eye, while the text elements are strategically placed to convey the message. The large orange circle on the right anchors the "how to win" information, creating a visual hierarchy. The green banner with the arrow guides the eye from the promotional message towards the right side of the image. * **Perspective:** The image is presented from a slightly elevated, frontal perspective, allowing the viewer to see the moose clearly and read all the text. It's a graphic design layout rather than a photographic scene, so perspective is used to emphasize the elements of the advertisement. **Overall Atmosphere and Emotional Expression:** The overall atmosphere is overwhelmingly positive, energetic, and inviting. The cartoon style, bright colors, and friendly moose character create a sense of fun and adventure. The "MEET CAL YOUR ADVENTURE PAL" slogan, combined with the "MOOSE ON THE LOOSE" promotion, suggests an exciting outdoor experience or a chance to connect with nature. The clear instructions for winning ("POST, TAG, WIN!") add an element of excitement and anticipation. The image successfully conveys a lighthearted and engaging brand message, encouraging participation and engagement.

Meet Cal, the cutest adventure buddy you ever did see! Starting May 11th, take him on all of your adventures and post the photo on your Facebook or Instagram to get entered into drawings to win prizes all summer long. From the beach to the trail, to the campground and more, let us see what kind of fun Cal can get up to with you!

Ways To Win This Summer

Monthly Gift Card Drawing: Every tagged post earns entries into our monthly giveaway drawings for a $50 Northwest Outlet Gift Card. Monthly drawings will be based on posts only from that month.

Challenge Week Winner: Throughout the summer, we’ll announce special themed challenge weeks, our favorite submissions will win featured prizes and gear.

Surprise Giveaways: Cal may randomly pick winners throughout the summer for bonus prizes, gift cards, or sponsored gear.

Bonus Brand Entries: Wearing or using gear from one of our participating brands? TAG THE BRAND in your post for a bonus entry and a chance at sponsor-specific prizes!

Monthly Drawing dates: June 1st, July 1st, August 3rd, September 1st. Drawings will use entries from the previous month.

Challenge Week drawings will happen the Monday (or Tuesday if the Monday is a holiday) following the Challenge Week: May 26th, June 22nd, July 27th and August 23rd, using qualifying entries from each specific challenge week.

Random drawings will happen sporadically throughout the promotion period, using all submitted entries.

Winners will contacted directly by Northwest Outlet from one of our authorized social media accounts.

How to participate

  1. Take a Pic
    • Snap a photo of your adventure with Cal. Cal cutouts can only be found in our retail store for pickup.
  2. Post and tag us
    • Post your awesome adventure on Facebook and/or Instagram and tag/mention @Northwestoutlet
  3. Earn entries and win!
    • Each qualifying photo counts as an entry and will automatically be entered for a chance to win various prizes all summer long

Bonus: For an extra entry wear/use gear and tag the brand. A list of qualifying brands is found below.

The central focus of the image is a three-step guide to participation, presented in three distinct yellow rectangular panels, each with a large numbered circle in orange. Panel 1 (Left): Features a cartoon illustration of a friendly-looking moose wearing a yellow "Northwest Outlet" baseball cap and a red bandana. The moose is depicted in a playful, slightly alert stance, with its antlers spread wide. The text below the illustration reads "TAKE A PIC" in bold, and then provides instructions on how to do so. Panel 2 (Middle): Displays the distinct logos of Facebook (a blue circle with a white "f") and Instagram (a stylized camera icon with a gradient of pink, orange, and purple). These logos are positioned prominently above the text "POST AND TAG US" in bold. The instructions below detail how to post and tag. Panel 3 (Right): Showcases a festive party popper, depicted as if it has just exploded, with colorful confetti and streamers bursting outwards in blues, purples, pinks, and yellows. This visually represents celebration and winning. Below this illustration, the text reads "EARN ENTRIES AND WIN!" in bold, followed by the rules for earning entries. "BONUS" Section (Bottom): A large, bright yellow rectangular banner runs across the bottom of the image. On the left side, the word "BONUS:" is written in large, bold, white, 3D-style lettering with a subtle yellow outline, making it stand out significantly. To the right of "BONUS:", in smaller, white, bold lettering, is the phrase "FOR AN EXTRA ENTRY WEAR/ USE GEAR AND TAG THE BRAND". Below this, in even smaller white text, is "A list of qualifying brands is found below".
The main objects are text and graphic elements designed to convey information about earning entries and winning prizes. "HOW TO EARN ENTRIES" Title: Positioned prominently at the top left, "HOW TO EARN" is in black, sans-serif font, while "ENTRIES" is larger, bold, and in a warm, burnt orange color. This immediately draws the eye to the core message of the graphic. Point System (Left Side): Two green circles with white text indicate points earned for specific actions. The top circle reads "1 PT" and the bottom reads "2 PT." Adjacent to these circles are the corresponding actions: "POST WITH CAL AND TAG @NORTHWESTOUTLET" is next to the "1 PT" circle. "POST A THEMED PHOTO DURING CHALLENGE WEEK" is next to the "2 PT" circle. Below these, "ADDITIONAL PER POST:" signals another way to earn points. A third green circle, again with "1 PT" in white, is positioned below "ADDITIONAL PER POST." Next to this third "1 PT" circle is the text: "WEAR GEAR- TAG OR @MENTION THE QUALIFYING BRAND." Beneath this, in smaller font, it clarifies: "QUALIFYING BRANDS ARE ANNOUNCED IN 'PARTICIPATING BRANDS'." "Post More Earn More" Section (Right Side): This section is dominated by a large, bright yellow rectangle with a subtle gradient, suggesting a spotlight or a burst of energy. At the top of this yellow rectangle, in large, bold, white sans-serif font, are the words "POST MORE" and directly below it, "EARN MORE." These are the most dominant text elements in the image. Below this catchy slogan, in smaller white text, is "ENTRIES ACCUMULATE ALL SUMMER LONG," providing context about the duration of the contest. Prizes Section (Bottom Right of Yellow Rectangle): A subheading "CHANCE TO WIN VARIOUS PRIZES-" is in white text. Below this, a small graphic depicts a stylized bar chart with a star above it, rendered in red, yellow, and blue bars, with a yellow star and blue dashed lines. This visually represents "winning" or "achieving." The prizes themselves are listed in white text: "GIFTCARDS," "GEAR," and "BRANDED MERCH." Exclamation Point and Disclaimer: A large, red exclamation mark is positioned at the bottom left, signaling an important note. The accompanying text, in black and in a smaller font, reads: "Although we would love to reward all of your adventures: ONLY 2 posts per week will qualify for points- and ONLY 1 post per challenge week will qualify for double entries." This is a crucial detail for participants.

How To Earn Entries

You get 1 entry for posting a photo Cal and tagging/mentioning @Northwestoutlet

You get 2 entries for posting a photo with Cal in a themed photo during a theme week

Additional 1 entry per post (not required):

Wear qualifying gear and tag/mention the brand. Included brands listed at the end of the page.

! Although we would love to reward all of your adventures: ONLY two posts per week will qualify for entries- and ONLY one post per challenge week will qualify for double entries

Example: On a standard (non-theme week), up to two photo posts with Cal will qualify for entries, earning one entry each for a total of two entries. If you include and tag a qualifying brand, you can earn up to two entries per post for a total of four.

On a theme week you can do one non-themed post for one entry and one themed post for 2 entries for a total of three entries for the week, or if you do not want to participate in the theme, you can still do two normal posts for one entry each. Remember, you can get one extra entry per post if a qualifying brand is included and tagged.

Earn extra entries with themed weeks!

Photos that match the theme posted during the theme week will get two entries.

  • May 18th – 24th
    • Hiking: Hiking trail, backpacking, state park, scenic view, wildlife spotting, Boundary Waters
  • June 15th – 21st
    • Water: Fishing, kayaking, rainy day, canoeing, cabin/lake day, boating, beach, Boundary Waters
  • July 20th – 26th
    • Camping: Camping trip, tent or hammock setup, campfire, cooking outdoors, campsite setup
  • August 17th – 23rd
    • Local Wonders: Lake Superior, Canal Park, Amnicon Falls, Wisconsin Point, North Shore, State Parks, Local Trails
The image is a colorful and informative graphic, designed to announce a series of themed weeks. The overall aesthetic is playful and outdoorsy, with a clear hierarchy of information. Main Objects and Actions: The graphic is divided into four main sections, each representing a themed week. Each section features a large, rounded, orange banner with a capitalized theme word in white: "HIKING," "WATER," "CAMPING," and "LOCAL WONDERS." Above each banner is a corresponding icon: HIKING: A small, brown wooden signpost with three directional arrows pointing upwards, labeled "LET'S," "GO," and "HIKING." A small patch of green grass is at the base of the signpost. A yellow arrow points downwards from the "HIKING" banner. WATER: A stylized depiction of blue, wavy water. A yellow arrow points downwards from the "WATER" banner. CAMPING: A vintage-style green lantern with a lit orange flame. A yellow arrow points downwards from the "CAMPING" banner. LOCAL WONDERS: A white lighthouse standing on a rocky island surrounded by blue water. A yellow arrow points downwards from the "LOCAL WONDERS" banner. Below each banner, a date range is presented in a bold, green font. Underneath the dates, a list of related activities or locations is presented in black text. At the very top of the image, a large, bold black title reads "PAY ATTENTION," accompanied by a yellow triangular warning sign with a black exclamation mark. Below this, a sentence in black text explains the "double entry points" with a qualifying photo. At the bottom of the image, a disclaimer in black text, preceded by an asterisk, clarifies submission rules.
*CHALLENGE WEEK SUBMISSIONS ARE SUBJECT TO NORTHWEST OUTLET CRITIQUE AND ONLY ONE SUBMISSION PER CHALLENGE WEEK IS WORTH DOUBLE ENTRIES

Time for the legalities

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Thank you to all of our participating brands!

An image showing the logos of the following brands: XTRATUF, DANNER, KEEN, KELTY, CARHARTT, BOGS, HYDRO FLASK, OSPREY, UNDER ARMOUR, THE NORTH FACE, DARN TOUGH, SMARTWOOL, ARIAT, FROGG TOGGS, TEVA, PETZL, MERRELL, GRANIT GEAR, NIKWAX, GRAND TRUNK, IR, NITE IZE, ALPS MOUNTAINEERING, NEMO, CHACO, STORMY KROMER